
THE CONVERSATION
WITH
CLAIRE VERO
FOUNDER OF THE COLLECTIVE AND FORMER FOUNDER OF AURELIA SKINCARE
After building the award-winning skincare brand Aurelia, Claire Vero found herself burnt out and craving space to breathe. A life-changing retreat helped her reset — and inspired her to create The Collective: a series of transformative wellness retreats designed for brilliantly busy women.
In this Q&A, Claire shares the personal story behind the brand, what makes these retreats different, and why rest, connection, and restoration matter now more than ever.
CLAIRE, WHAT INSPIRED YOU TO CREATE THE COLLECTIVE?
After I sold my skincare brand Aurelia, I found myself burnt out — as so many women with small children can relate to. I had three, a major house renovation underway, and very little energy. I was depleted — physically, emotionally, and mentally. We had entered a global pandemic, and everywhere I turned, people were struggling.
When school resumed, my eldest son found it incredibly difficult to cope. He eventually crashed out of the traditional system. After assessments, we discovered he was neurodivergent and that a traditional schooling approach wasn’t the right fit for him. We dug deep, began homeschooling, found teachers to help, and slowly rebuilt a new rhythm as a family.
Eventually, I booked myself onto a retreat — almost out of desperation — and it was life-changing. I finally had space to breathe, to sleep, to move, to just be. I left that retreat feeling like myself again. More than that — I felt inspired. I knew I had to create a space like that for other women who are running on empty, whatever their personal story may be.
The experience was transformative and left me longing for more time to rest, move, learn, and grow. A seed was planted — and The Collective began to form in my mind.
WHO ARE THESE RETREATS REALLY FOR?
They’re for any woman who gives a lot — to her work, her family, her friends — and rarely puts herself first. If you’re tired, if you feel disconnected, if you're craving space to reset, this is for you. Whether you come alone or with a friend, you’ll find a warm, welcoming group of women who just get it. Remember — almost everything works when you unplug it for a while… including you.
WHAT KIND OF EXPERIENCE CAN SOMEONE EXPECT WHEN THEY COME ON ONE OF YOUR RETREATS?
We’ve designed these retreats with the brilliantly busy woman in mind. You’ll get expert-led movement sessions — yoga, Pilates, whatever suits your body. You’ll eat incredibly delicious, nourishing food. You’ll receive treatments that go beyond skin-deep. There’s space to rest, read, nap, and connect with amazing women. You can do as much or as little as you like. It’s about pressing pause, filling your cup, and leaving with tools that support you long after the retreat ends.
WHAT SETS THE COLLECTIVE APART FROM OTHER RETREATS?
So many retreats can be a bit hit-or-miss, can’t they? I wanted to take the guesswork out. With The Collective, you know the food will be nourishing and beautiful, the teachers world-class, the beds incredibly comfortable, and the experience deeply restorative. I’ve handpicked everything — the practitioners, the chefs, the locations — so that all you have to do is arrive. Everything else is taken care of.
MOVEMENT
“Moving my body mindfully reminded me how good it feels to reconnect physically. Our teachers are among the best in the industry — chosen for both their expertise and their nurturing, inspiring spirit.”
NURTURE
“I’d forgotten what it was like to feel truly cared for. Supportive practice on the mat, beautiful treatments, and proper nourishment are all part of how we help you reclaim that sense of wellbeing.”
CONNECT
“I missed female connection after leaving my company. On retreat, I found conversations that were inspiring, supportive, and real. That sisterhood is central to everything we do.”
ENLIGHTEN
“I discovered breathwork, tried sound baths, and even fell in love with YIN yoga — all things I’d never given myself time for. These experiences stayed with me, and we offer that same opportunity to every one of our guests.”
RESTORE
“Sleep, stillness, slow mornings. Rest is non-negotiable, and I want other women to feel the permission to stop — properly. Self-care is not selfish; it is essential.”
WHAT ARE THE WELLBEING PILLARS BEHIND THE COLLECTIVE EXPERIENCE?
I created The Collective around five pillars that transformed my own wellbeing:
HOW DO YOUR PAST EXPERIENCES INFLUENCE HOW YOU’VE BUILT THE COLLECTIVE?
My background is in science and skincare. With Aurelia, I was obsessed with the details — from creating clean formulations and sourcing BioOrganic botanicals to ensuring every product delivered real results. That same eye for detail is in everything we do at The Collective. But beyond the luxury destinations, incredible food, and the enlightenment from the practice, this is deeply personal. I’ve been the woman who pushed through exhaustion. I know what it feels like to be completely overwhelmed. This brand is my way of saying: you don’t need to wait until you’re on the edge. You can choose to refill now, and we are here to help you. You can’t pour from an empty cup.
WHAT DO YOU HOPE EVERY WOMAN WALKS AWAY WITH?
I hope she leaves rested — yes — but also reconnected to herself. I want her to feel recharged, re-inspired, and remembered — not just as a mum, a colleague, a boss, an entrepreneur, or a partner — but as a woman in her own right.
I want her to take home tools, friendships, and a renewed sense of clarity. My biggest wish? That these retreats become part of her wellness toolkit — something she returns to again and again, learning, meeting, and experiencing more each time. Not just a one-off escape.
ASIDE FROM CREATING RETREATS AND SKINCARE BRANDS, WHAT DO YOU ALSO LIKE TO DO?
I have a wonderfully understanding husband who embraces my ideas, three gorgeous children, two of the sweetest dogs, an old pony and a miniature Shetland who is also a unicorn (at least in spirit!), a cat with 27 lives, and two miniature pigs who are currently on a very long holiday — they grew a lot! That keeps me quite busy.
I also have a huge passion for interior design. I’ve spent years working on our beautiful Georgian home and more recently a seaside cottage in Devon, collaborating with some incredibly talented designers. Our home was even featured in Architectural Digest a few years ago. Now, I’m working on creating a wellbeing retreat space at home — somewhere to carry that retreat feeling into everyday life, and where my family can experience it too.
DISCOVER MORE CONVERSATIONS
CLAIRE VERO
After building the award-winning skincare brand Aurelia, Claire Vero found herself burnt out and craving space to breathe. A life-changing retreat helped her reset — and inspired her to create The Collective: a series of transformative wellness retreats designed for brilliantly busy women.
SUSANNAH TAYLOR
Since forever, Susannah Taylor has been a guiding and trusted voice in the world of beauty and wellbeing. We absolutely love her soulful newsletter, The Glow Gazette, and her inspiring podcast series, Ways to Feel More Human-a journey into discovering what helps us thrive as human beings. physically, mentally, creatively, socially, and spiritually.
TARA LEE
Meet the exceptional first guest teacher of The Collective—the wonderful Tara. Beyond being an incredible teacher, it’s Tara’s energy and presence that instantly create connection. She has guided hundreds of students over the years, bringing deep care and expertise to every practice.
CLARE RICHARDSON
One of the most respected and sought after names in the fashion industry, Clare Richardson has had a long and successful career as a stylist and tastemaker working with brands such as Hermes, Balenciaga and Calvin Klein. Clare shares her style suggestions for on retreats and the brands she loves.
RHIAN TRUMAN
At The Collective, our retreats are all about pressing pause—reviving the body, rebalancing the mind, and reigniting the soul.
Having recently served as resident facialist at SOHO farmhouse and set to start her next residency at Marbella Club, we are in for a treat as Rhian joins our Menorcan retreat 22nd-25th October.
@thecollectiveonretreat